Press Release Writing.
Press Release Distribution.
Press Release Pitch.
Press Release Distribution That Generates Media Coverage
Get Your News In Front of Journalists, Search Engines and AI Search Platforms
Pitch PR combines professional press release writing, newswire distribution and personalized media pitching to help brands earn media coverage, strengthen online visibility and increase their chances of being referenced across today's AI-powered search platforms.
18+ Years of PR Experience
Thousands of Media Relationships
National, Regional & Trade Media Outreach
Personalized Journalist Pitching
AI-Optimized Press Releases
WHAT IS PITCH PR?
Press Release Distribution With a Human Pitch
Most press release services stop after distribution.
Pitch PR takes your announcement a step further by creating personalized pitches that are sent directly to journalists, editors and producers who are most likely to cover your story.
As a division of TrizCom Public Relations, we combine traditional media relations with modern search visibility strategies to help your news travel further.
Why Press Releases Still Matter
Press Releases Are No Longer Just for Journalists
Today's press releases serve multiple purposes.
They can help:
Generate earned media coverage
Improve online visibility
Establish authority in your industry
Create authoritative content sources for AI-powered search engines
Strengthen brand credibility
As AI search platforms continue to reshape how people discover information, well-written press releases help establish accurate, publishable information about your company, products, leadership and milestones.
This content can support visibility across traditional search results, AI-generated answers and future media coverage opportunities.
Our Proprietary 7-Step Process
Create: We write your press release, optimize it for SEO and finalize it for distribution
Build: We will research and build a customized media list specifically for your brand
Distribute: Your release will be sent via a wire service and directly emailed to your custom media list
Pitch: We craft unique, tailored pitches for your top 20 key outlets and journalists
Follow Up: We connect with pitched outlets to maximize coverage opportunities
Coordinate: We handle all media interview requests and act as your press office
Report: You receive comprehensive reporting, including an interactive coverage book
The Pitch PR Difference
Why Distribution Alone Isn't Enough
A press release tells the story.
A pitch explains why it matters.
According to Muck Rack research, journalists overwhelmingly prefer personalized outreach over generic mass distribution.
That's why every Pitch PR campaign includes custom pitching designed to connect your story with the right media contacts.
Results Matter
What Success Looks Like
A successful Pitch PR campaign can generate:
Media Coverage
Newspapers
Television
Radio
Podcasts
Trade Publications
Digital Visibility
Search Engine Visibility
Online Mentions
Backlinks
Industry Recognition
Brand Authority
Third-Party Validation
Thought Leadership
AI Search Mentions
Enhanced Online Credibility
Press Release Distribution Pricing
At Pitch PR, we believe in offering a streamlined, cost-effective solution for businesses looking to maximize the impact of their press releases. Our comprehensive package, priced at just $4500, includes everything you need to get your news noticed by the right people:
Press release creation or optimization, up to 800 words
Customized media list building, targeting your key outlets and journalists
Distribution via wire service and direct email to your personalized media list
Tailored, one-on-one pitching to your top 20 target outlets
Persistent follow-up to secure every opportunity for coverage
Coordination of all media interview requests, acting as your dedicated PR office
Comprehensive reporting, including an interactive CoverageBook showcasing your success
With Pitch PR, you'll get the expertise and personalized attention of a full-service PR agency at a fraction of the cost. Let us help you unlock the power of earned media and take your brand to the next level.
Check Out These Pitch PR Campaigns/Case Studies
About Pitch PR
Powered by TrizCom Public Relations
Pitch PR is a specialized press release distribution and media pitching service backed by the award-winning team at TrizCom Public Relations.
Our experienced media relations professionals help organizations turn company news into meaningful media opportunities through strategic outreach, relationship-driven pitching and proven public relations expertise.
Ready to Make Your News Work Harder?
Don't settle for distribution alone. Get your story in front of journalists, strengthen your online visibility and maximize the impact of every press release.
Easy To Get Started
Ready to see how Pitch PR can help your business get the media attention it deserves? Request a free consultation today and learn more about our personalized press release distribution and pitching services.
Our friendly and knowledgeable team will take the time to understand your unique needs, answer any questions you may have, and provide expert guidance on how our proven process can help you achieve your PR goals.
Don't miss this opportunity to experience the Pitch PR difference firsthand – click the "Request a Free Consultation" button now and take the first step towards unlocking the power of earned media for your brand.
We look forward to connecting with you and exploring how our tailored solutions can drive real results for your business. Get started today and discover why Pitch PR is the smart choice for savvy companies looking to maximize the impact of their press releases.
Frequently Asked Questions About Press Release Distribution and Media Pitching
Is press release distribution still worth it?
Yes, but distribution alone is rarely enough. While newswire services can help publish your announcement across multiple platforms, journalists receive hundreds of releases every week. The most successful campaigns combine distribution with targeted media pitching, personalized outreach and follow-up. That's where Pitch PR focuses its efforts.
What's the difference between a press release and a media pitch?
A press release contains the official news announcement. A media pitch is the personalized message sent directly to a journalist explaining why the story matters to their audience. Journalists often receive dozens of press releases daily, but a customized pitch can help your story stand out and increase the likelihood of coverage.
Will journalists actually read my press release?
Journalists are more likely to review a press release when it is relevant to their beat and accompanied by a thoughtful pitch. Generic mass distribution rarely produces strong results on its own. That's why Pitch PR develops customized media lists and personalized outreach for every campaign.
How can a press release help with AI search visibility?
Press releases create authoritative, published content about your company, products, executives and milestones. When that information is distributed and generates media coverage, it can help search engines and AI-powered platforms better understand your business. Over time, those signals may contribute to increased visibility in search results and AI-generated answers.
How much does press release distribution cost?
Pitch PR offers a comprehensive press release distribution and media pitching package for $4,500. The service includes press release writing or optimization, media list development, newswire distribution, journalist pitching, follow-up, media coordination and reporting. The goal is to maximize both media coverage and visibility.
How long does it take to see results from a press release?
Some media pickups may occur within hours of distribution, while earned media opportunities often develop over several days or weeks. Every story is different, and results depend on the newsworthiness of the announcement, industry interest and media timing. Pitch PR actively follows up with targeted journalists to extend the opportunity window.
What types of announcements make good press releases?
New products, acquisitions, executive appointments, franchise growth, awards, major partnerships, company milestones, research findings and community initiatives often perform well. The key is identifying what is genuinely newsworthy to both journalists and your target audience. Our team can help determine whether your announcement is likely to generate media interest.
Can a press release help improve my company's online reputation?
A professionally written press release can help establish accurate information about your business while creating additional online references and media mentions. When combined with earned media coverage, press releases can strengthen credibility and reinforce your brand's expertise within your industry.
Why choose Pitch PR instead of a newswire service alone?
Most newswire services focus solely on distribution. Pitch PR combines distribution with customized media outreach, personalized pitching and follow-up from experienced public relations professionals. As a division of TrizCom Public Relations, we focus on securing earned media opportunities, not simply publishing a release.
What industries does Pitch PR work with?
Pitch PR works with businesses across a wide range of industries, including franchising, healthcare, technology, professional services, retail, hospitality, nonprofit organizations and consumer brands. Our team develops customized media strategies based on your industry, audience and business goals rather than relying on one-size-fits-all distribution.
Does Pitch PR work with every client?
No. Pitch PR is selective about the clients and stories we represent because not every announcement is newsworthy and not every company is a good fit for media outreach. Before taking on a project, we evaluate the strength of the story, the likelihood of media interest and whether we believe we can create meaningful opportunities for coverage. If we don't think a press release campaign will deliver value, we'll tell you upfront rather than take your money and hope for the best.