THE PITCH PR PROCESS
We recognize that a 12-month PR retainer is not the best solution for every business. However, there are cases when brands have news to share with their key audiences and stakeholders which requires a press release to go beyond the wire services.
Pitch PR is not just a press release distribution or press release site. There are hundreds of those already. Pitch PR is a true public relations company powered by the award-winning TrizCom Public Relations with decades of experience pitching and placing news content (also known as earned media) for our clients. We have an impressive track record of success with tier one placements, trade publications and everything in between.
In our decades of experience, we have learned that press releases placed only on a wire service, rarely get picked up and placed beyond the wire service’s guaranteed network. Simply put, journalists are not using wire services to get their story ideas (with the exception of Fortune 100 companies). This is why Pitch PR generates more attention to news releases by making unique one-on-one personalized pitches on behalf of our clients to secure their desired media coverage.
HOW DOES PITCH PR WORK?
First we assign you a PR account manager who has extensive media relations experience. We then review your objectives, stakeholders, content, assets and targeted publications to formulate a personalized approach to get your news in front of your key audiences. Next, your account manager will implement Pitch PR’s proprietary 7-step proven process:
Create the press release and optimize for SEO using your keywords (write, edit for AP Style and finalize)
Build your company’s personalized media list
Distribute the news release on a wire service and email the press release individually to your customized media list
Pitch the release to a targeted list of outlets/journalists with tailored messaging for each
Follow Up with pitched outlets to maximize opportunity for coverage
Coordinate media interview requests and act as your press office
Report your press release results and compile an interactive CoverageBook