A division of TrizCom PR
Press Releases With A PITCH!
Press Releases With A PITCH!
We recognize that a 12-month PR retainer is not the best solution for every business. However, there are cases when brands have news to share with their key audiences and stakeholders which requires a press release to go beyond the wire services.
Pitch PR is not just a press release distribution or press release site. There are hundreds of those already. Pitch PR is a true public relations company powered by the award-winning TrizCom Public Relations with decades of experience pitching and placing news content (also known as earned media) for our clients. We have a impressive track record of success with tier one placements, trade publications and everything in between that proves a press release.
In our decades of experience, we have learned that press releases placed only on a wire service, rarely get picked up and placed beyond the wire service’s guaranteed network. Simply put, journalists are not using wire services to get their story ideas (with the exception of Fortune 100 companies). This is why Pitch PR generates more attention to news releases by making unique one-on-one personalized pitches on behalf of our clients to secure their desired media coverage.
First we assign you a PR account manager who has extensive media relations experience. We then review your objectives, stakeholders, content, assets and targeted publications to formulate a personalized approach to get your news in front of your key audiences. Next, your account manager will implement Pitch PR’s proprietary 7-step proven process:
Create the press release and optimize for SEO using your keywords (write, edit for AP Style and finalize)
Build your company’s personalized media list
Distribute the news release on a wire service and email the press release individually to your customized media list
Pitch the release to a targeted list of outlets/journalists with tailored messaging for each
Follow Up with pitched outlets to maximize opportunity for coverage
Coordinate media interview requests and act as your press office
Report your press release results and compile an interactive CoverageBook
Pitch PR, powered by TrizCom Public Relations, was created to assist project-based clients with their press release distribution and placement needs.
We know that media placements increase a brand’s awareness and consideration. Press releases that are picked up in key publications attract new customers as well as garnering the attention of influencers, stakeholders and investors.
Take your press release to the next level with Pitch PR!
Standard Pitch PR - $3,000
Experienced Public Relations Specialist
Personalized Pitch Plan
Pitch PR’s Proprietary 7-Step Proven Process
Write or revise your release up to 600 words
Optimize for SEO using your keywords
Assist with your boiler plate
Insert your logo and 1 image/video
Insert your assigned account manager’s contact information for the media
Allow for 2 revisions
Conduct one external editorial review for AP Style
Create a PDF of your news release
Research and generate your company’s personalized media list
Your top 20 key outlets
Up to 50 trade outlets
Up to 100 news/blogs/digital outlets
Place the news release on Accesswire with one industry target
Other wire services like PRNewswire/Business Wire/Marketwired may have an additional cost
Send the press release via email to your personalized media list
Email the release with a unique pitch tailored to each of your top 20 key outlets/journalists
Connect with pitched outlets to maximize opportunity for coverage via email/phone/social media
Respond and schedule media interview requests as needed
Provide journalists with company backgrounders and assets upon request
Pitch PR becomes your temporary public relations/press office
Daily monitoring of your company’s brand for 3-weeks post distribution
Regular updates of key placements
Comprehensive end-of-campaign interactive report provided by CoverageBook (a searchable coverage vault of all of your results)
Clip placement coverage (up to 100 clips)
Estimated coverage views
Links from coverage
Social media shares
Average domain authority
Broadcast media coverage (If your news is placed on broadcast media, we have the ability to pull national and local coverage although an additional fee may apply)